President of the Italian Government Tourist Board (ENIT) Alessandra Priante has described Vietnam tourism as a rising star in Italy. Speaking at a tourism promotion programme held in Milan on June 27 by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in Italy, the Italian official said the numbers of tourists from Italy to Vietnam and vice versa is expected to increase. At the event, Italian travel businesses expressed their interest and asked many questions to better understand Vietnam’s tourism policies and incentives. The programme in Italy was part of activities to promote Vietnamese tourism in Europe together with similar programmes held in France and Germany.
Source: Vietnam News Agency